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BUILT FOR THE MOTORSPORTS COMMUNITY

Motorsports has always been built on craftsmanship, reputation, and relationships.

Behind every race weekend are the businesses and people who dedicate their time, talent, and passion to pushing the sport forward.

The Straightline Co. was created to support those businesses.

Annette Bauer Owner

THE POWER BEHIND THE BRAND

Founder Annette Bauer has spent more than a decade immersed in the racing community—both behind the camera and inside the pits.

Known to many first as a photographer in motorsports, Annette has documented countless moments at the track while also working alongside race teams and helping maintain purpose-built race cars with her husband Jason, who has also served as her crew chief.

That perspective revealed something important:

Many of the most talented businesses in motorsports are doing extraordinary work that few people outside the racing community ever see.

Connect With Me on LinkedIn!

ASSOCIATIONS

THE STRAIGHTLINE CO. WAS BUILT ON A SIMPLE BELIEF

Extraordinary work deserves to be seen.

By combining strategic insight, storytelling, and real industry experience, Annette helps motorsports businesses strengthen their brand presence and communicate the expertise that already exists within their work.

Extraordinary Work Deserves to be Seen.

By combining strategic insight, storytelling, and real industry experience, Annette helps motorsports businesses strengthen their brand presence and communicate the expertise that already exists within their work.

Philosophy

At its core, The Straightline Co. is about more than marketing.

It’s about strengthening the ecosystem that supports the sport—helping businesses grow, helping events thrive, and helping the racing community remain strong for years to come.

LET'S GET STARTED!

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