THE STRAIGHTLINE CO.
We help motorsports businesses and events turn their expertise and reputation into brands that are recognized, trusted, and built for long-term growth.
BUILT INSIDE THE SPORT
The Straightline Co. was founded by racers who understand the motorsports industry from inside the pits. With over 20 years of experience racing, crewing, and supporting teams, we bring both strategic insight and real trackside credibility to the brands we serve.
THE OWNERS BEHIND THE BRAND
We help motorsports teams and automotive brands grow through strategy, media, and trackside expertise.
Our business is built from inside the sport.
My husband and I are both racers. We’ve spent years in it—not just watching from the sidelines, but working, competing, and understanding what it actually takes.
That experience shapes everything we do.
We don’t approach this as outsiders trying to “market” motorsports—we understand the people, the pressure, and the reality behind it.
Because of that, we’re able to see opportunities others miss—and help businesses position themselves in a way that actually connects within this industry.
This image was taken on our "race track wedding day" well over 16 years ago with all of our friends, supporting not only our love for one another, but our love for this industry and sport.
Annette & Jason
Clear Strategy for Motorsports Businesses That Want to Grow.
The Straightline Co. helps performance-driven motorsports brands strengthen their reputation, tell better stories, and grow their presence in the racing industry.
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